Abstract:
In our contemporary world, globalization, industrial age, and now the information age has shaped lifestyles. Duplicable systems have become a regular norm that we all have to live with. McDonalds has the same form in United States as in South Africa. X-Box is the typical video-game fashion all around the world. Buildings have become not much more than duplications. As a result, people have lost their perception of identity. Architects have a great responsibility as innovative designers to change this situation. It is a duty to restore the intellectual architecture wiped out by duplications. This investigation aims to elaborate the freedom of thought. That freedom does not means ignoring the constrains of architecture, but means giving more space for out of the box type of thinking. By considering the premise that informality and relaxation inspire creativity, architects have to come out with innovative ideas and walk the distance between formal and casual architecture. It is true that society's decisions are predominantly based on money, but innovative solutions could save money rather than costing more. The conceptual intent has to respond to the pervasiveness of orthogonal buildings-a cultural condition-in order to create buildings with its own meaning and perception. The goal is to create inspiring building for people to live in and to live with. No fear from going beyond the norms. It is time to make a new reality. Our fear should be that society will enslave the imagination to typical forms of thinking and be forced to repeat itself over and over again
